Marketing-Trends

The work of marketing departments in companies and agencies has in recent years been shaped by a dynamic change process:

  • Tremendous cost pressure is leading to cuts in budgets without any change to targets
  • Competitive pressure and shorter life cycles are dramatically reducing the project lead times available
  • Dwindling staffing numbers are seeing their workloads increase
  • Day-to-day business frequently gets in the way of strategic activities
  • The trend towards internationalisation is leading to greater complexity and more coordination work
  • Familiar communication pathways are changing rapidly
  • The atomisation of target groups is calling for increasingly personalised approaches to customers

 

The increasingly complex processes associated with this in planning, processing and managing communication media call for precisely-coordinated workflows that can be implemented reliably and within the time available. Comprehensive digital campaign management is therefore essential. It makes a significant contribution towards reducing complexity, boosting efficiency, accelerating throughput times and increasing transparency.

The Marketing Management Cockpit (MMC) from ORT is a web-based solution package that satisfies these requirements perfectly. It organises the operational planning and control of all workflows as a virtual working platform for everyone involved in the process. It can be implemented as a comprehensive solution, but also as a sub-system for specific applications. The modular structure of the MMC means that individual system modules can be integrated that have been tailored precisely to the actual needs of the marketing departments in question. At the same time, however, the system can also grow when required and thus adapt to the company's growing demands.

As a result, marketing strategies can be implemented efficiently even in times when expectations are high and budgets are shrinking. The costs of implementing and using the MMC, compared to project outlay, mostly create a break-even situation as quickly as the implementation of the first campaign.