Adapt the way you address your customers easily and efficiently to regional preferences or different sales channels. By doing this, you can make customised offers to individual customer groups.

With our web-based advertising media configurator, you enable employees, branches, dealers or sales partners to customise all kinds of advertising media within a specified framework.

MMC advertising media configurator - the advantages at a glance:

• Web-based access to all kinds of advertising media for employees, sales staff and partners
• Fast, efficient customisation of advertising media
• Strict compliance with CD guidelines
• Cross-media output in all media channels (print / online / dialogue)
• Product information management (PIM)
• Reduced coordination and administrative outlay
• More time available for the central marketing department
• Protection of budget resources
• Documentation of all activities

The central component of the advertising media configurator is product information management, or PIM for short. PIM takes care of the administration of all your product data and product media. This brings with it a wealth of advantages that accelerate your processes and make them more efficient. And of course, this means calculable cost advantages for you - for instance in terms of correction processes.The MMC advertising media configurator offers you a user-friendly selection function to help you make a targeted selection of individual advertising media. Ideally, you can also use the existing data to generate cross-media files that enable the advertising media to be used in different channels.

When the advertising media is being edited in the MMC, individual advertising materials can be given a customised logo, while formats, colouring, image selection and texts can be adapted to suit. This means that regional content-related and visual preferences, different sales channels or customised offers for individual customer groups can all be taken into account in the way customers are addressed.

Users can import and selectively use their own data for personalisation. Advertisers can therefore be assured of a tailored, targeted approach to their local target group in various sales channels, while strict compliance with the corporate identity is guaranteed.

When the MMC reporting module is used in tandem, users can also call on extensive reporting functions that enable the marketing activities of local employees, branches, dealers or sales partners to be documented.