Improved efficiency
The automation of recurring processes has long since been commonplace in other industries. So why can't this approach also be taken to marketing processes?
The MMC actually enables processes to be automated. As well as automation in coordination processes, the planning of campaigns or projects and the automatic generation of status information, the MMC also offers an automated option for the implementation of various advertising media.
With the advertising media configurator, for instance, a template system enables layouts to be customised with tremendous flexibility. The stored automatic processes comply with the set of rules defined by the customer.
In translation management, the translations are stored in a translation memory. As soon as a text for translation arrives, the system checks whether the text is already stored in the database and automatically generates a pre-translation on the basis of translation units that are already on file.